Our vacant home listing at 8127 Broadmoor St is selling today, thanks in large part to the staging professionals at The Cozy Home. The Cozy Home offers turnkey staging services which transform the "bland" empty home into a "grand" MLS listing that motivates buyers to act quickly. Below are a few "before" and "after" shots which demonstrate the positive impact of staging provided by a professional. 

Living Room Before Staging

Living Room After Staging

Dinette Before Staging

Dinette After Staging

Bathroom Before Staging

Bathroom After Staging

Looking for a full-service, customized marketing plan that goes the extra mile? Contact us for a complimentary consultation. We'll work with you to develop an

How do you sell a listing? It starts with an online showing, where potential buyers look at the photos you've posted, and determine if it's worth their time to come in person. Debbie Lea of Showcase Home Stagers knows this well. She works with each of our clients to transform their space, and make their homes truly photo-ready. It's not as simple as just making the rooms look nice. Debbie looks at the potential angles for photographs, and prepares each room to shine.

"People are shopping for an experience. They want to imagine themselves hosting friends, throwing a party, or relaxing in the quiet spaces of their new home. You can arrange the items in your home to help tell that story," she says.  When staging a room, Debbie looks for opportunities to

Our most successful listings are those with a great spirit of teamwork. Our upcoming listing at Nichols Station Condominiums is a great example. Yesterday our real estate team met with Mr Seller's family and Debbie Lea from Showcase Home Stagers to prepare the condo for sale. We started at 9:00 AM and before we hit 11:00 AM the condo was 80% staged. Today, Mr Seller will purchase a few accessories, remove a few furniture pieces, and do a little touch-up cleaning before we arrange for our professional photographer to shoot the listing photos and video. 

"Hands On Staging" by Debbie Lea

Yesterday's 2-hour session was extremely productive as we worked together to implement Debbie's recommendations. During our time together I documented all of the

We recently wrote about 4 key steps you should take right now in order to prepare for a successful listing in the Spring. Step #1 is get your staging plan in order. A few of our own clients are taking this advice to heart and working proactively on their staging right now. I have no doubt each of these sellers will be rewarded for their efforts. They'll knock it out of the park when their homes hit the market in early 2016.

Home Staging by Debbie Lea

Recently one of these sellers participated in a "group staging" session run by Debbie Lea from Showcase Home Stagers. The consultation was attended by Mr. Seller, Mrs. Seller, and myself. The four of us spent 3 hours together as we toured the home room-by-room. 

This was a collaborative and "hands

There is an old joke in the real estate business about the "three P's of selling a home". The first P is put a sign in the yard. The second P is place the listing on the MLS. The third P is pray another agent sells it.

Praying can't hurt, but a yard sign and the MLS are proven tools for marketing a home. A yard sign lets all passersby know your home is for sale. The MLS syndicates your listing to thousands of websites across the globe. However, a solid home-selling plan does much more than rely on a yard sign and MLS syndication. A solid marketing plan takes a much more comprehensive approach by selling the many benefits of your home.

One Big Drawback of the MLS

One big drawback of MLS syndication is the limit placed on descriptive text. The MLS

You can have a luxury listing without having a luxury home. All you need is the right team of professionals and a solid marketing plan backing you every step of the way. At Mad City Dream Homes, we offer you the expertise of our professional stager. Our stager guides you through your home preparations until your property is camera-ready. When your staging is complete, we bring in our professional photographer to shoot your listing photos. The end result is magazine-quality photos like the ones below.

The pictures below come from a variety of listings we've sold over the last few years. These photos represent properties that sold for less than $100,000 to well over $1,000,000. Whether you're selling a small condo, a luxury home on the lake, or a

Staging your home is the single best investment you can make prior to putting your property up for sale. Professional staging enhances your listing photos, your listing video, and your showing activity. It leads to better first impressions - both online and in-person. All of this leads to more offers, a quicker sale, and a higher selling price for your home. 

We hire a professional stager to consult with each client well before each listing hits the open market. As you will see from the "before" and "after" photos below, the results are truly amazing. These real-life examples come courtesy of home stager extraordinaire, Ronna Nyman.

Ronna met with our clients and developed a detailed staging plan for their home. Our clients took Ronna's advice to

Selling a vacant home can present some challenges, which unless managed properly, can negatively impact your sale. You've probably seen some vacant home listings which were not managed correctly. These are the unoccupied homes you've seen online with cold and lifeless photos. You may have looked at some of these listings and jumped to the conclusion that they were rentals in need of maintenance and repair. You might have assumed that the owners of these homes had relocated and were motivated to sell at a discount. Or perhaps your brain jumped immediately to "foreclosure". Whatever the case, all of these are negative first impressions which can seriously hinder a sale.

There is a much better way to manage a vacant home listing and that is to hire a

Do you want to sell your home quickly and for the highest possible price? Be sure you consult with a professional home stager who has the expertise to make your home look its very best. Ronna Nyman, from Sugar Maple Home Staging, provides every one of our home selling clients with an in depth consultation. As you can see from the sample staging report below, Ronna guides you through your home preparations in a step-by-step fashion. In fact, the report below offers over 100 specific staging recommendations.

Ronna's invaluable advice is one of the most important elements in our marketing plan. With Ronna's help our clients are able to sell their homes more quickly and for thousands of dollars more than would otherwise be possible. Even better, Ronna's

If you've been searching the internet for Madison real estate, you've seen plenty of listings for vacant homes and condos. Yes, some of these units are foreclosures. The problem with many vacant home listings is they often present as a foreclosure, even if they are not! Bland photos with no color. And no online video tours. What it is that makes these homes special? That can be hard to discern from the listings themselves.

The good news for the vacant home owner is that great staging requires only a small investment, and the results are worth every penny and more. The goal of staging a vacant home is to give the home some color and life so the listing photos capture the attention of online buyers. Great photos generate more showings; more showings