October was yet another record-setting month for the Dane County single family home market. Here's our latest update covering all of the most important trends. 

Dane County home prices

Madison area home sellers continue to lock in record-high prices this fall. The average price per square foot rose by 14% from last October and by 12% over the first 10 months of the year. The median price was up by 6% in October, and the average price up by 4%.  

Dane County home sales

Madison area home sales decreased 13% from last October's record-setting pace. Even so, sales were very strong from an historical perspective, registering the second highest total on record for the month. 

Accepted offers

Contract signings were also very strong in

It's been another very rewarding year for the agents on our team, all of whom will earn well over six figures in profit in 2021. Five of the 6 realtors who have been with us all year will make well over $150,000, while 3 of 6 will make well over $200,000. The question is, how do they do it?

How to earn $150,000+ on our team

Earning a great living in real estate really boils down to 3 simple steps which have stood the test of time for every agent on our team:

• Serve your clients, community and team members generously. 
• Work hard. 
• And be a professional. 

When you focus on serving, putting in the work, and being a professional, your income will grow predictably over time. Just like it has for every agent on our team. Here's a

The city of Madison has been receiving a lot of national attention lately after being named the #1 place to live in America by Livability.com. According to Livability, Madison ranks highly in the areas of health, economic health, housing, and civics. Madison also scores highly for its variety of local amenities and for its ability to support a remote workforce. 

Do home buyers pay attention to rankings like this? 

They sure do.  

In the last few days alone we've received calls from buyers who are thinking of relocating from Illinois, Southern California, South Carolina, and Idaho. None of them really know much about Madison, other than they've heard it's a great place to live. We've received dozens of calls like these over the last two years,

September was another very active month in the Madison area condominium market. Here's our latest condo snapshot covering all of the most important trends. 

Dane County condo accepted offers

Accepted offers decreased by 7% year-over-year, but were still very strong from an historical perspective. The 139 accepted offers last month were the 5th highest on record for the month of September. Remember, year-over-year comparisons are tricky right now because last year's peak market was pushed to the summer and the fall after the pandemic arrived in the spring. Also, don't forget that historically low inventory is limiting the number of offers that are being written in this year's market.  

Dane County condo sales

Madison area condo sales

Accepted offers and home sales were lower compared to last year, but September was still a very active month for the Madison area real estate market. Remember, the normal seasonality of our market was disrupted by the pandemic in 2020, which makes year-over-year comparisons tricky. With this update we'll help you make sense of our fall market while giving you plenty of historical perspective.

Dane County single family home accepted offers

Accepted offers decreased by 12 percent from a year ago, but don't let that fool you. Buyers have been very busy this fall. A total of 521 homes went under contract in September. Excluding September of 2020, last month was the most active September on record. The next highest September on record was September of

Do you have a favorite realtor that you'd love to tell the world about? Now we have a simple video testimonial tool that helps you share a quick story about your Mad City Dream Homes agent and how they went above and beyond to serve you. If you'd like to create a short testimonial, just reach out to your preferred agent to get started.

Your referrals and reviews mean the world to us

Of course, they help us connect with people who are in need of a trusted agent. In the bigger picture your referrals and reviews are a validation of our contribution mindset. They're proof that we don't need to default to traditional marketing tactics in order to grow our business. Instead, we can choose to grow more intentionally by focusing on community and

Earlier this year, CBS Morning News aired a feature story on how some people are choosing to move away from their hometowns that are impacted by heat, drought, wildfires, hurricanes, or rising sea levels.  

The story referred to people who relocate for climate reasons as "climate refugees" who are in search of their own "climate haven". According to one source in this story, the climate havens in the United States are located in the Upper Midwest and the Great Lakes Region.

The city of Madison was specifically mentioned as a climate haven because it is relatively free from natural disasters. It was also noted as a desirable place to live due to its reputation for having good schools, good healthcare, an abundance of outdoor and recreational

This is a question we've been asking ourselves a lot over the last few years. And the answer we keep coming back to, time after time, is community.

As realtors, we are out in the field each day, serving our clients, meeting new people, and interacting with other business owners. We've come to realize that simply by doing our jobs each day we have the potential to exert a tremendous amount of influence in our community.

In the big picture, we believe we can use our influence to help thousands of neighbors and business owners invest in making Dane County a better place to live, work, and recreate. If we can accomplish this, then our influence will be far-reaching. 

Our focus on community

Our focus on community continues to evolve, but we'd

Are you putting off your home-buying plans until the market becomes less competitive? You could end up waiting a long time. We anticipate 2022 will be extremely competitive for Madison area home and condo buyers, much like the market we've experienced in 2021. 

Our rationale?

The percent of listings receiving multiple offers right now is off the charts compared to prior years, which suggests to us that there is still a very large pent up demand for real estate in the Madison area. Here's some historical context:

2019

The chart below shows the month of April was the most competitive month for home buyers in 2019, with just under 36% of all single family listings receiving multiple offers. Up until 2019, this was a pretty typical pattern, with

Mad City Dream Homes is hiring! And we have an excellent opportunity available for the agent who consistently applies the right habits. In this real estate careers article we cover the 5 daily habits that are the keys to success on our team. Applying these 5 habits doesn't require any previous real estate experience, and staying true to them offers huge financial benefits which grow like compounding interest.

Agents who embrace these habits can expect to make $125,000 - $175,000 during their second full year on our team. Just as important, the entire team benefits when every agent consistently applies each habit. We all become more creative and more productive when we share the same focus.

5 keys to success on our real estate team

Apply these