An effective negotiation isn't about winning and losing. It's about coming to an agreement that all parties can support.
But far too often a win-at-all-costs mentality ends up with both parties in a stalemate, and missed opportunity for everyone. Too many buyers and sellers fail to connect because they can't agree on how to address minor differences.
There is a better way. By opening the lines of communication, seeking first to understand, throwing in a little sugar, and sprinkling in a little conversation, we create the conditions for a win-win agreement.
Our 4 fundamentals for effective negotiation:
Open the lines of communication: The more we communicate with the other party, and encourage communication in return, the more likely we'll
…