Many real estate teams attract new team members by offering them "leads" that are purchased from websites like Zillow and Realtor.com. Online leads can be attractive to agents because they offer the promise of a guaranteed income as soon as they join the team.
But online leads do come with two big downsides.
The first big downside is that online leads tend to be very expensive -- usually costing a few thousand dollars per transaction. And of course the second big downside is that online leads often end up being low-trust/low-loyalty clients -- due to the simple fact that they've been purchased rather than cultivated through an existing relationship.
There is an alternative to buying leads, and that is the MCDH model of cultivating positive
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