These days we're using technology to get just about anything we want. When we feel the need to buy, we shop online at Amazon and have our purchase shipped directly to our door. When we have a question, we turn to Google where the world of information is at our finger tips. And when we feel the need to connect, we use social media to reach out to our friends online.

But when it comes to the world of real estate, can we expect to buy a home in the same way?

Unfortunately, the answer is no. The truth is there is no easy button for buying in this market. As many consumers are learning, there's a lot more that goes into buying a home than casually searching for properties online. Shopping with your Zillow app just isn't good enough - because half of

In a hot real estate market, making a strong offer to purchase is the key to success. If you include a contingency to sell, it can be enough to prevent you from obtaining an accepted offer. Because there are a limited number of properties available this spring, we encourage our buyers to do everything they can to avoid having a sale contingency on their offer.

Karen Wedvick, of Johnson Bank, offers a few suggestions to help buyers have a good offer ready, without selling first.

1. Get a Home Equity Line of Credit BEFORE you List your Home.  A line of credit allows you to use your home equity to work for you, including the option to use it for a down payment. This option can be appealing, because it typically allows you to access 90% of your current

A few days ago a prospective out-of-town buyer contacted our team about buying a home in the Madison area. He had been researching properties online and created a list of 20 homes he wanted to visit in person. We quickly checked on the status of each property and determined 18 of the listings already had an accepted offer. In other words, 90% of the properties on this buyer's list were already under contract and scheduled to close with another party.  

Mr Buyer was surprised to learn that so many of the properties on his list would be selling to other people. It was tough news for him to swallow, but a good example for others on how competitive the Madison real estate market has become.

Our advice for buyers in 2018

If you'd like to avoid the

It's a jungle out there for buyers in this year's real estate market. Madison area home and condo listings are at historically low levels, and we fully expect this to be the "new normal" for the next several years. Consequently some buyers are struggling in 2018 because they don't have the right tools, the right mindset, or the right agent to effectively compete. If you're planning to buy this year, here are 4 steps you should take right now to effectively compete in our low inventory market. 

4 steps for buying in a low inventory market

#1: Write down your goal and commit to it. For example, "By June 30th, purchase a 4-bedroom home for under $500,000 in the Middleton School District." Then re-visit your goal and work on it everyday. You're much

Buying a home is a several step process, and it begins before you even look at potential properties. Laurie Ellis-Mcleod, president of AERIE Preferred Financial Group, offers 6 tips to prepare you to buy this spring:

1. Don't dip into your retirement funds.  "You can't finance retirement. You need to rethink your plan to buy if you have to dip into your IRA or 401K to make it happen," says Laurie.

2. Watch your spending.  You don't want to hurt your credit during this crucial time. Avoid the temptation to close an account, open a new one, or make a large purchase. Your lender will be looking at all of these things, and any one of them could negatively impact your credit score.

3. Make sure you understand the full cost of ownership. Talk with your

We've been meaning to address this topic for awhile because there are some buyers in the Madison area who are trying to purchase a home or condo by working directly with the listing agent. Rather than hire a good buyer agent, these buyers are searching for properties online and then calling listing agents to schedule a private showing. Although this approach sounds simple in theory, it usually doesn't work. Below we share a few reasons why you shouldn't try to buy a home directly through the listing agent. 

Why you shouldn't try to buy a home through the listing agent

#1: Your search usually isn't focused on the right properties. If you're doing your own property searches online, then chances are you are focusing on many of the wrong listings.

The 2018 home buying season is ramping up in Madison and Dane County, so right now is the perfect time to share some of our recent articles written for local buyers. All of these articles were written within the last year and offer some great tips for anyone looking to buy a home or condo in 2018.

10 articles for Madison area home and condo buyers

#1: Our predictions for the 2018 real estate market

Read our predictions for this year's real estate market and you'll understand that taking a casual approach to your home search won't get the job done in 2018. You'll need to be very proactive with your search and hire a good buyer agent to represent you.  

#2: 15 ways to write a winning offer

Inventory remains tight throughout all of Dane

The Madison real estate market will once again be very competitive in 2018. We're predicting another year of low inventory and rising prices for all of Dane County. If your goal is to buy in the new year, then right now is the time to start planning for your purchase. Here are our 6 new years resolutions that will help you successfully buy your dream home in 2018. 

#1: Get pre-approved with a reliable local lender

Work with a proven, local lender who gives you the personal attention and service you need in today's competitive market. Some of the big box and internet lenders have a tendency to miss deadlines and issue bad appraisals. If you value good communication and reliable service, then go local with your mortgage. Ask us for a referral to a

Our buyer agent team includes 5 full-time real estate agents plus 4 administrative professionals who work together to serve our clients. Below are 5 reasons why our buyer clients appreciate our team-based customer service model. 

#1: Responsiveness

Your lead buyer agent is responsible for carrying out your home-buying plan. However, we also make our entire agent team available to you so you receive the timely service you need in today's fast-moving market.

For example, you may need to see a hot new listing ASAP before any other buyer has a chance to write an offer on it. If your lead agent is unavailable, that's not a problem. Another agent from our team will schedule your showing immediately so you don't miss out on the opportunity to

The hot spring market seems to come a little earlier to Madison with each passing year, as buyers seek to get a jump on their competition. Last year the market really heated up in February, as can be seen in the graph below. 

Each bar on this graph represents a snapshot of the Madison single family home market taken mid-month. In February of 2016 only 35% of all single family home listings were under contract with an accepted offer. In February of 2017 the percentage jumped to 51%. In other words, if you were searching for listings online in February of 2017, over half of the listings you viewed were already spoken for and scheduled to close soon. The market stayed this tight all the way through the month of June.

2018 will be another low