When you fully market your home and expose your listing to the entire market, you reap the benefits of competition. As an example, during the first four months of 2024, we have a large group of sellers who are accepting offers from 5 percent to as much 26 percent over the list price, with two homes selling for more than $100,000 above the list. 

The bottom line: Sometimes there are good reasons to consider a "quiet sale". But if your primary objective is to maximize your return on investment, then marketing your home to all potential buyers is the clear choice. 

Mad City Dream Homes accepted offers over the list (January 1st - April 30th)

• Property 1: 5%
• Property 2: 6%
• Property 3: 8% 
• Property 4: 8%
• Property 5: 10%
• Property 6:

We've worked with many photographers over the years, and we're grateful for our current partnership with Step Inside Media, owned and operated by Kristine and Derek Marks. 

The Step Inside photographers are skilled in their craft. Just as important, their focus on communication and personalization is admirable at a time when many other companies are doubling down on automation and standardization. 

Thank you Step Inside for your approach to customer service. We appreciate you and your work! 

Seventeen years ago Chris helped her friends Dede and Dave buy their dream home in Fitchburg. And seventeen years later we're grateful to be helping Dede and Dave again as they prepare to move to their new dream home for their next season of life. 

Thank you to all of you who continue to trust us with your real estate needs. We appreciate each and every opportunity to serve. 

If you're a buyer, you love a quiet sale because with a quiet sale you don't need to compete. 

As a seller, you might choose a private sale if you'd prefer to sell your home to someone you know, or if you want the simplicity of working with only one buyer. 

BUT, if your primary goal is to maximize your return on investment, then fully marketing your home and exposing it to the entire market is the clear choice. Here's why. 

One clear sign of someone who's devoted to their craft is their willingness to do the inconvenient thing. Not because they have something to gain by doing it. But because it's worth it to them. Because in their mind doing the inconvenient thing is the right thing to do. 

For example: 

• The crossing guard who greets each kid with a hello and a smile. 

• The teacher who works everyday to build community in the classroom and make learning fun. 

• The doctor who attends to her patients with kindness, empathy and patience --  knowing that her patients may be worried or concerned.  

• And in real estate, the agent who helps her clients solve problems, and stay focused and positive, when they encounter a setback.

For some

One of the very best ways we can be of service to you is to give your home the time and attention it needs well before the for sale sign goes up in your yard. By focusing on the fundamentals of staging, we're able to create results like these that bring more showings, more offers, and a better return on investment to your sale. 

Are you looking for some sound advice on how you can best prepare for your upcoming sale? Please feel free to contact us. We would be happy to share our thoughts and recommendations with you. 

We'd like to pass along that we continue to receive excellent feedback from our clients about Gorilla Movers, Above Average Moving, and A1 Movers. All three of these companies are easy to schedule and easy to work with -- and their crews take care of your precious cargo. 

Some people believe that you don't need to hire a professional in this market, that a house can basically sell itself. To a certain extent, this is true. You can place a sign in your yard, or you can sign up with a limited service broker, and your house can sell.  

But at what cost to you? Our feedback and research suggest that hiring a professional will bring more buyers to your sale, buyers who write cleaner offers and for higher prices. 

The good news for you is that it is a free market. You have a multitude of agents and models to choose from, and you get to choose the agent and the model that you feel are the best fit for you.

Our review of the MLS home and condo database shows the average Dane County listing sold for .2 percent above the original list price in 2023, while our clients sold for 2.1 percent above the original list.

Put another way, for the typical $450,000 listing, our sellers net more than $8,500 more toward their bottom line. This is more clear evidence that hiring a professional matters. How your agent prices, stages, markets and negotiates -- all of it matters. Contact us for more info. 

One of the best ways we can be of service to you is to help you make good decisions. For example:

• What repairs and updates should you address before selling your home? 

• Should you enter the market right now or wait for the market to change? 

• Which lender should you use to finance your purchase?

• Should you write an offer on this property or keep searching for a better fit?  

Decisions like these often come with big consequences: Problems encountered versus problems avoided. Dollars spent versus dollars invested. And opportunities gained versus opportunities lost. For each decision you face, we're here to help you make the right call.